A BROTHERHOOD OF DADS PROUD TO LEAD THEIR FAMILIES.

BE THE EXAMPLE.

GAV HALSE | FOUNDER Dad First®

THE STANDARD.

Dad First® was built on a simple belief - We believe the greatest responsibility a man will ever carry is the example he sets at home. Dad First® exists to raise the standard of modern fatherhood through brotherhood, accountability and leadership. Lead with pride Dads.

COLLECTION GOES LIVE 01.03.26

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Real dads lead with pride, inspire each other, and break cycles.

DO IT FOR THEM.

DESIGNED FOR ACTIVE DADS

WATER & SWEAT PROOF

Dad First® hats have been built for school runs, gym sessions, beach days, and everything in between.

Carefully designed to withstand moisture, sweat, water and UV rays.

“I bought this hat to make a statement, i'm proud to be a dad, and it's a reminder of why I work so hard. I’m up early, work hard, train when I can, and it's all for my kids. It’s a reminder of who I’m doing all this for.”
— Ben, Manchester